About Grinza
Most small business websites were built once and then forgotten. Not out of neglect — because the business got busy, the person who built it moved on, and there was never an obvious reason to touch it again.
Then the rules changed.
Photo of Jeff
Jeff Greenfield has spent twenty-five years working out which marketing actually works. He co-founded C3 Metrics, and runs Provalytics, which national brands use to measure their advertising.
Grinza applies the same question — can people find you, and where are they finding you — to businesses that never had access to that kind of measurement.
Big brands have teams watching this shift. A twelve-person company doesn't. That gap is the whole reason Grinza exists.